LeadOff Co-Produces “The Kuwata’s Way of Sports Management”

Dec 11, 2014

NEW YORK (December 11, 2014) – “The Kuwata’s Way of Sports Management”, a sports business TV program, will air on BS Japan at 7 pm on Monday, December 29th. Since the show first aired in 2012, LeadOff Sports Marketing has served an important role from planning to coordinating the show with TV Tokyo.

Part of this year's theme is "sponsorship activation", and we will be introducing the importance of executing the sponsorship elements through examples of sports teams and organizations in the United States. Based on Kuwata’s experience both in Japan and the United States, he will analyze and discuss on issues and enticements of Japanese sports with other experts in business management. 

  • On-air schedule: Monday, December 29th, 2014 at 7pm (Japan Time) on BS Japan Channel

*Official Facebook Page (in Japanese only) 






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