Masumi Kuwata Presents a New Sports Business TV Show – “The Kuwata’s Way of Sports Management”
Dec 1, 2012
NEW YORK (December 1, 2012) – “The Kuwata’s Way of Sports Management”, a new sports business TV program, will air on BS Japan at 9 pm on Friday, December 11th. LeadOff Sports Marketing has served an important role from planning to coordinating the show.
Based on Kuwata’s experience both in Japan and the United States, he will analyze and discuss on issues and appeals of Japanese professional baseball with other experts in business management. This show will be very meaningful not only for baseball business, but also for Japanese sports business industry.
- On-air schedule: at 9 pm on Tuesday December 11th, 2012 (Japan Time)
- On BS Japan Channel
- Overview:
- DeNA who created sensation entering the professional baseball league through its acquisition of Yokohama Bay-Stars, ended 6th place this season. Behind the scene stories on how they accomplished a major reform of its front office!
- Analysis on this shakeup from different angles by Jun Ikeda (President of DeNA), Junichi Fujii (former President of Hokkaido Nippon Ham Fighters), and Yutaka Mizukoshi (Head of Japan, Boston Consulting Group)!
- Original reports from Major League Baseball on its recent 15 years rapid growth. A new sports show that offers from the business point of view.
*Official Facebook Page (Kuwatashiki) (in Japanese)
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