LeadOff Sports Marketing Facilitates License Deal Between GameWear and Pacific League Marketing
NEW YORK (September 16, 2010) – LeadOff Sports Marketing announced today that it has brokered a license agreement between sports apparel giant GameWear and Pacific League Marketing (PLM).
PLM, a multi-faceted marketing firm managed by six Japanese baseball teams of Pacific League of Nippon Professional Baseball (Japan), oversees licensing, digital media, marketing programs and advertising for all the teams in the Pacific League. Under the terms of the agreement GameWear will serve as the official licensee of each Pacific League team, providing the respective clubs with team branded merchandise.Having already completed deals with two NPB teams, LeadOff Sports Marketing has been instrumental in assisting GameWear to become the official company for eight Japanese baseball teams.
